Brand Licensing Agreement

When a brand wants to grow faster without heavy investment, brand licensing becomes a powerful strategy. A Brand Licensing Agreement allows a company (the licensor) to permit another business (the licensee) to use its brand name, logo, trademarks, or designs in exchange for fees or royalties. But this collaboration must be legally secure—because your brand is your biggest asset. At Aarthika Globcorp, we help companies draft clear, protective, and commercially smart Brand Licensing Agreements that define usage rights, quality control, revenue sharing, IP protections, and territory terms. Whether you’re expanding into new markets, franchising, or monetizing your brand, we ensure your identity stays protected while your business grows.

Documents Required

  • Trademark registration certificates
  • Brand guidelines (logo, fonts, colours)
  • Territorial & usage scope details
  • Royalty/fee structure
  • Quality control standards
  • Identity proofs & business details of both parties

FAQs

Licensing allows use of the brand, while franchising includes a full business model, operational support, and systems.

Yes. It must follow trademark laws and include strong IP protection clauses.

Through royalties, flat fees, revenue share, or minimum guaranteed payments, depending on the deal.

Not without written permission. The agreement must strictly define brand usage guidelines.

The licensor can terminate the agreement, claim damages, or take legal action for trademark violation.